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Overview of the rave girl store
The rave girl store is a department store owned by
G+G retail. The rave girl store is not a store for members of the
rave culture. Rather the store markets its clothes to the teen and
tween female demographic. The rave girl store has several lines of
attractive clothes.
Most of the clothes carried by the "Rave Girl Store" are brighty
colored and have a pervasive fun attitude. The clothes don't have any
sexual connatations, which is good considering the age of the a target
demographic.
The go rave girl website has an interesting design and is very
intractive and eye catching. On look at the web site and it becomes
very clear who the target audience is. It is my opinion that the
go rave girl stores are a great place for young women to get clothes
that are appropriate for themselves.
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